With the debut of the 2023 Toyota Crown, the automaker’s longest-running nameplate is officially returning to the U.S. for the first time since 1972. While the Crown name has traditionally been attached to an executive sedan, there have been coupes, wagons, and even pickups wearing the Crown badge over the years.
Now though, Toyota has reintroduced the US to the Crown with an SUV-influenced sedan, mirroring the likes of the Subaru Legacy SUS/Outback or the Honda Crosstour.
Toyota offers a wide range of SUVs and crossovers and they are known for that. Yet, they have also made it clear that they are dedicated to keeping the sedan alive. That said, the automaker knew an updated Crown sedan had to do something different to lure customers away from the growing crossover market.
2023 Toyota Crown Preview :
The 2023 Toyota Crown nameplate has been around for decades, though it wasn’t as a mainstay in the US as it was globally. The car enters Toyota’s American lineup just as the Avalon sedan exits, though the automaker says the new Crown won’t replace the outgoing flagship model. The Crown is a sleek sedan that takes some of its stylish looks from a crossover SUV.
The Toyota 2023 Crown is available in three trims: XLE, Limited, and Platinum. All of them have hybrid power and all-wheel drive (AWD) options. Two powertrains are available, including a “Hybrid Max” engine that combines a turbocharged 4-cylinder engine with a rear-axle motor for 340 horsepower.
What’s New for the 2023 Toyota Crown?
- All-new hybrid sedan with crossover styling elements.
- Three trims and two hybrid powertrains
- Standard AWD
- New infotainment software and a 12.3-inch touchscreen
- On sale later in 2022
- Pricing should start in the low $40,000 range
2023 Toyota Crown Design :
The new Crown is built on Toyota’s TNGA-K platform, which it shares with popular models like the Camry, RAV4, Sienna, and Venza. It’s slightly longer than the Camry, at 60.6 inches, and has an overall length of 194 inches. When you first see the Crown, it can be a bit confusing because it has the solid shape of a sedan but not the height of a crossover. Although it doesn’t have more ground clearance than a typical sedan, the Crown’s large size may take some getting used to. The base Crown XLE version comes with 19-inch wheels, while the two higher variants sport 21-inch wheels for a stylish touch.
The top Platinum trim comes with exclusive two-tone paint that includes a black roof and a choice of exterior body colors.
2023 Toyota Crown Interior :
Toyota says the Crown’s interior emphasizes luxury and space. Power-adjustable, heated front seats are standard. Limited and Platinum trims add ventilated seats. Black fabric upholstery comes standard, while the Limited gets synthetic leather and the Platinum comes with the real deal.2023 Toyota Crown The forward cabin is clean and uncluttered. The center console pleasantly surprises with its tall and spacious storage area. On the Limited and Platinum trims, you’ll enjoy a panoramic sunroof as a standard feature. Also, all crowns come with sound-reducing acoustic glass.
2023 Toyota Crown feature :
Some industry observers have criticized Toyota’s infotainment software, but that has changed with the automaker’s latest releases. Toyota’s latest audio multimedia infotainment system, featured on The Crown model, boasts a spacious 12.3-inch touchscreen. This advanced system supports over-the-air updates and offers touch or voice control. Navigation has also received an upgrade, now relying on cloud technology to instantly refresh points of interest and other essential data on the go.
Beyond easy controls, the new interface features dual Bluetooth connectivity so you can pair two phones simultaneously. Wireless Apple CarPlay and Android Auto are standard, and all Crowns offer SiriusXM satellite radio with a free 3-month trial. The base XLE trim has a 6-speaker sound system, but the Limited and Platinum trims have a JBL premium audio system with 11 speakers and an 8-channel amp.
2023 Toyota Crown Specs :
You can have your Toyota Crown any way you want it, as long as it’s a hybrid. Toyota offers two electrified powertrains in the 2023 Crown. The entry-level engine is similar to what we’ve seen in other Toyota hybrids: a 2.5-liter 4-cylinder mated to two electric motors. Combined output should be around 236 hp.
The headlining powertrain choice is a turbocharged 2.5-liter 4-cylinder engine mated to an electrified rear axle. This “Hybrid Max” powertrain isn’t as fuel-efficient as the standard hybrid, but it does deliver 340 hp, so not many will complain. Another upside for performance lovers is Toyota’s decision to fit a traditional 6-speed automatic transmission instead of a continuously variable transmission. Toyota says the conventional gearbox provides a more engaging driving feel but doesn’t do much for fuel economy. The Hybrid Max delivers 28 mpg combined, while the standard hybrid powertrain should be good for around 38 mpg.
Both powertrains come with AWD but there are a few different versions depending on the configuration. The XLE and Limited come with “E-Four AWD” that uses an electric motor to drive the rear wheels. The system can split power, with up to 80 percent reaching the rear wheels. The Platinum trim pairs the Hybrid Max powertrain with Toyota’s “E-Four Advanced AWD.” The system powers the front wheels with its traditional hybrid motor, but the rear wheels receive propulsion from a rear-axle-mounted electric motor. Toyota says the setup improves AWD performance and acceleration.
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2023 Toyota Crown Safety feature :
The Crown comes standard with Toyota Safety Sense 3.0, the automaker’s latest suite of advanced driving assistance systems. It includes advanced versions of the most popular driver aids. The pre-collision system now features motorcyclist and guardrail detection and intersection assist. A rear-seat reminder system is standard, and Toyota includes blind-spot warning with rear cross-traffic alert on every Crown. All Crown trims also get Toyota Safety Connect, which features stolen vehicle location services, roadside assistance and emergency collision notification.
2023 Toyota Crown Competitors :
The Toyota Crown sits at the crossroads of two major vehicle segments, so its competition is fierce and fierce. Buyers can opt for an SUV like the Toyota RAV4 Prime, which offers quick acceleration and a usable electric range. The Subaru Legacy, Toyota Camry and other cars are slightly smaller than the Crown, but they come with the same technology, safety and comfort features. AWD is available on these sedans, so they should perform just as well in winter weather.