With the debut of the 2023 Toyota Crown, the automaker’s longest-running nameplate is officially returning to the U.S. for the first time since 1972. While the Crown name has traditionally been attached to an executive sedan, there have been coupes, wagons and even pickups wearing the Crown badge over the years.
Now though, Toyota has reintroduced the US to the Crown with an SUV-influenced sedan, mirroring the likes of the Subaru Legacy SUS/Outback or the Honda Crosstour.
Toyota itself has a large collection of SUVs and crossovers on offer, but the brand has been very vocal about its commitment to keeping sedans alive. That said, the automaker knew an updated Crown sedan had to do something different to lure customers away from the growing crossover market.
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2023 Toyota Crown Preview :
The 2023 Toyota Crown nameplate has been around for decades, though it wasn’t as mainstay in the US as it was globally. The car enters Toyota’s American lineup just as the Avalon sedan exits, though the automaker says the new Crown won’t replace the outgoing flagship model. The Crown is a funky sedan with styling and design elements lifted slightly from a crossover SUV.
Toyota offers the 2023 Crown in three trim levels: XLE, Limited and Platinum. All come with hybrid power and all-wheel drive (AWD). Two powertrains are available, including a “Hybrid Max” engine that combines a turbocharged 4-cylinder engine with a rear-axle motor for 340 horsepower.
What’s New for the 2023 Toyota Crown?
- All-new hybrid sedan with crossover styling elements.
- Three trims and two hybrid powertrains
- Standard AWD
- New infotainment software and a 12.3-inch touchscreen
- On sale later in 2022
- Pricing should start in the low $40,000 range
2023 Toyota Crown Design :
The new Crown rides on Toyota’s TNGA-K platform, which it shares with the Camry, RAV4, Sienna and Venza. At 60.6 inches, the car is nearly four inches longer than the Camry; It is 194 inches long overall. Looking at the Crown can be a bit confusing at first, as the car’s beefy sedan shape doesn’t appear to be a crossover. There’s not a ton more ground clearance than a traditional sedan, so the Crown’s larger appearance takes some getting used to.
The base Crown XLE has 19-inch wheels, but the top two variants ride on 21-inch rollers. The top Platinum trim comes with exclusive two-tone paint that includes a black roof and a choice of exterior body colors.
2023 Toyota Crown Interior :
Like the new Venza, Toyota says the Crown’s interior emphasizes luxury and space. Power-adjustable, heated front seats are standard. Limited and Platinum trims add ventilated seats. Black fabric upholstery comes standard, while the Limited gets synthetic leather and the Platinum comes with the real deal.2023 Toyota Crown
The forward cabin is clean and uncluttered. The center console is surprisingly tall and offers deep storage in the latched compartment. A panoramic sunroof is standard on Limited and Platinum trims, and all Crowns feature acoustic glass with sound-deadening material.
2023 Toyota Crown feature :
Some industry observers have criticized Toyota’s infotainment software, but that has changed with the automaker’s latest releases. The Crown runs Toyota’s new audio multimedia infotainment system on a massive 12.3-inch touchscreen. The system features over-the-air updates and offers touch or voice control. The navigation system is now cloud-based to update points of interest and other data in real-time.
Beyond easy controls, the new interface features dual Bluetooth connectivity so you can pair two phones simultaneously. Wireless Apple CarPlay and Android Auto are standard, and all Crowns offer SiriusXM satellite radio with a free 3-month trial. The base XLE trim has a 6-speaker sound system, but the Limited and Platinum trims have a JBL premium audio system with 11 speakers and an 8-channel amp.
2023 Toyota Crown Specs :
You can have your Toyota Crown any way you want it, as long as it’s a hybrid. Toyota offers two electrified powertrains in the 2023 Crown. The entry-level engine is similar to what we’ve seen in other Toyota hybrids: a 2.5-liter 4-cylinder mated to two electric motors. Combined output should be around 236 hp.
The headlining powertrain choice is a turbocharged 2.5-liter 4-cylinder engine mated to an electrified rear axle. This “Hybrid Max” powertrain isn’t as fuel-efficient as the standard hybrid, but it does deliver 340 hp, so not many will complain. Another upside for performance lovers is Toyota’s decision to fit a traditional 6-speed automatic transmission instead of a continuously variable transmission. Toyota says the conventional gearbox provides a more engaging driving feel but doesn’t do much for fuel economy. The Hybrid Max delivers 28 mpg combined, while the standard hybrid powertrain should be good for around 38 mpg.
Both powertrains come with AWD but there are a few different versions depending on the configuration. The XLE and Limited come with “E-Four AWD” that uses an electric motor to drive the rear wheels. The system can split power, with up to 80 percent reaching the rear wheels. The Platinum trim pairs the Hybrid Max powertrain with Toyota’s “E-Four Advanced AWD.” The system powers the front wheels with its traditional hybrid motor, but the rear wheels receive propulsion from a rear-axle-mounted electric motor. Toyota says the setup improves AWD performance and acceleration.
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2023 Toyota Crown Safety feature :
The Crown comes standard with Toyota Safety Sense 3.0, the automaker’s latest suite of advanced driving assistance systems. It includes advanced versions of the most popular driver aids. The pre-collision system now features motorcyclist and guardrail detection and intersection assist. A rear-seat reminder system is standard, and Toyota includes blind-spot warning with rear cross-traffic alert on every Crown. All Crown trims also get Toyota Safety Connect, which features stolen vehicle location services, roadside assistance and emergency collision notification.
2023 Toyota Crown Competitors :
The Toyota Crown sits at the crossroads of two major vehicle segments, so its competition is fierce and fierce. Buyers can opt for an SUV like the Toyota RAV4 Prime, which offers quick acceleration and a usable electric range. The Subaru Legacy, Toyota Camry and other cars are slightly smaller than the Crown, but they come with the same technology, safety and comfort features. AWD is available on these sedans, so they should perform just as well in winter weather.